Catégorie du cours:
This workshop introduces participants to a proven model for strategic communication planning. The CARE Model focuses the planning on the four elements of strategic communication: the Change the organization wants to bring about; the Audiences with whom it must communicate to succeed; the Resources it can deploy for the campaign; and the external Environment in which the campaign will take place. Participants will learn how to think strategically and plan effectively
Participants will discover proven planning tools and research approaches and use these to develop an actual strategic communication plan. The instructor will help you make solid, strategic decisions throughout the two-day workshop.
Code du cours:
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Biographie du formateur:
Bernard Gauthier, PhD’s background includes 35 years of communication work with clients, including the Government of Canada, national associations and private sector organizations. He has also trained hundreds of clients in different aspects of communication.
Bernard researched and developed numerous strategic communication plans working with one of Canada’s top PR agencies, allowing him to develop the CARE Model, which became the basis for his 2018 book Strategic Communication in Canada.
Bernard has taught at Carleton University and the Bachelor of Public Relations program at Conestoga College.