Social Media is now a crucial communication tool and if your organization isn’t leveraging its power to reach and engage audiences, you are missing a huge opportunity. Since most people use social media easily in their daily lives, they assume it is just as easy to use for their organization. This is not the case. Building and implementing a social media strategy that is going to add real value for your organization takes time, a plan, and a little bit of know-how.

In this interactive course, you learn to set and achieve objectives that will get you noticed. This session covers the foundations of what makes a good social media strategy and the tools and tactics needed to do your job and get the results your organization needs.

Learning Outcomes

At the end of this course the participant will be able to:
  • Identifying organizational objectives for the use of social media;
  • Defining common key performance indicators (KPIs);
  • Understanding your audience and aligning with the proper channels;
  • Building a social media content strategy;
  • Creating an implementation plan and measuring results.


6 hours

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Caroline Gravel M. Sc., M.A., est rédactrice professionnelle et gestionnaire des publications depuis plus de 20 ans. En tant que gestionnaire des publications, elle a dirigé plusieurs grands projets allant de la refonte complète de sites Web à la rédaction de directives techniques à l’appui de règlementation gouvernementale. Elle anime des ateliers de rédaction à l'Institut de développement professionnel de l'Université d'Ottawa, pour le programme de MBA pour cadres de l’école de gestion Telfer, et a enseigné la rédaction technique au Département de français de l’UOttawa.

Merci! Très bon cours. Les exercices pratiques étaient excellents.